Social networks such as Twitter and Facebook have come under
pressure to do more to combat fake news and the spread of
extremism and propaganda online. The European Union is concerned
about Russia's role. Russia has repeatedly denied any such
Twitter said its political campaigning ads policy, introduced
during the U.S. midterm elections, will also be launched in
India and Australia, both of which are also heading to the
In essence it means that anyone can view ads put on Twitter
endorsing a party or a candidate on its Ads Transparency Center,
with details on billing information, ad spending and demographic
targeting data. The ads will be available indefinitely.
A visual label and disclaimer information on promoted content
will allow users to identify political campaign ads and who paid
"Our political campaigning ads policy is being expanded to cover
#EUElections2019, providing the general public with an
additional layer of insight into who is running a political
campaign ad on Twitter," the company said in a blog post.
It said candidates or organizations will have to go through a
certification process with proof of identity before they can run
political campaigning ads on its site. This policy will kick off
on March 11.
(Reporting by Foo Yun Chee)
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