have proper fans in the metropolises who spend much time with us
and order a lot," co-Chief Executive Rubin Ritter said in an
interview published on Saturday.
"It could be interesting for them to also experience the brand
offline," he said.
Founded in Berlin in 2008, Zalando has grown rapidly to become
one of the German capital's biggest employers, delivering 1,500
brands in 15 countries from huge out-of-town warehouses.
Zalando's purchase in 2015 of the Berlin-based fashion trade
fair "Bread & Butter" marked a first step to offer services that
go beyond pure e-commerce, said Ritter, also citing Zalando's
acquisition last month of streetwear retailer Kickz.
Separately, Zalando is mulling introducing 3D printing for
smaller and medium fashion labels, said Ritter, noting it would
be economically beneficial to use the technology to reprint
top-selling sneakers in Berlin.
(Reporting by Andreas Cremer; Editing by Toby Chopra)
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