Drink like a Mexican kingpin: 'El Chapo'
beer launched by daughter
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[January 18, 2020]
By Jose Luis Osorio
GUADALAJARA, Mexico (Reuters) - Have a
cold one, have an "El Chapo" beer. That's the message of Alejandrina
Guzman, whose company has developed a craft beer dedicated to her
infamous, incarcerated kingpin father Joaquin "El Chapo" Guzman.
A woman poses for a photo showing a bottle of "El Chapo" beer, crafted
by a company of Alejandrina Guzman, daughter of Mexican kingpin Joaquin
"El Chapo" Guzman, at the Expo Guadalajara, in Guadalajara, Mexico
January 17, 2020. REUTERS/Fernando Carranza
beer is part of the "El Chapo 701" brand, which has already
launched a clothing line, and gets its name from when Forbes
named him the 701st richest person in the world in 2009. Forbes
estimated his net worth at $1 billion at the time.
"This is an artisanal beer, with 4% alcohol. This prototype is a
lager, and it's made up of malt, rice and honey so it's good,"
said Adriana Ituarte, a salesperson for the brand. "And the idea
is for it to be sold at bars that stock craft beer."
A 355 ml bottle is due to be priced at 70.10 pesos ($3.73).
"El Chapo", who shipped narcotics around the world and escaped
two maximum security prisons before his final capture, was
extradited to the United States in 2017 and found guilty in a
U.S. court last year on a host of drug trafficking charges.
He was sentenced to life in prison.
(Reporting by Jose Luis Osorio in Guadalajara; Writing by
Stefanie Eschenbacher; Editing by Dave Graham and Christian
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