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Cinnabon posted a statement on social media that the worker, who
it did not identify, was “immediately terminated” by the
franchise owner over a “disturbing video” of the incident.
“Their actions and statements are completely unacceptable and in
no way reflect the values of Cinnabon, our franchisees, or the
welcoming environment we expect for every guest and team
member,” the company added in a follow-up statement to The
Associated Press on Sunday.
The video was posted on TikTok and showed a white, female
employee cursing at and taunting the customers from behind the
counter as one of them recorded the encounter. At one point she
is seen on video uttering a racial slur and saying, “I am racist
and I’ll say it to the whole entire world. Don’t be
disrespectful.”
The employee also is also recorded giving an obscene hand
gesture at customers and exchanging expletives with one of the
persons at the store.
The TikTok user who posted video said the incident happened
while she and her husband were taking a break from shopping
Friday at a mall in Ashwaubenon, a suburb of Green Bay.
The customer said she ordered a caramel pecan cinnamon roll and
had asked the worker to add more caramel as it didn't appear to
have enough.
She said she began recording after the worker snapped at her and
derided her hijab.
An online fundraising campaign to support the customers
described them as a “black Somali Muslim couple” that's been
“traumatized” by the incident.
A competing campaign to purportedly benefit the fired worker,
meanwhile, has raised tens of thousands of dollars. That effort
appears on the same Christian crowdfunding platform where
hundreds of thousands of dollars were raised for a Minnesota
woman who admitted to using a racist slur against a Black child
at a playground earlier this year.
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