Biden unveils quarter-billion-dollar campaign advertising blitz
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[August 05, 2020]
By Trevor Hunnicutt and Joseph Ax
NEW YORK (Reuters) - Democrat Joe Biden's
presidential campaign will blanket television and social media with $280
million in advertising by Election Day, the campaign announced on
Wednesday, more than his rival's campaign has spent in total since 2017.
The hefty advertising across 15 states marks a sharp increase for the
former vice president, who once struggled to find money during his
party's primary and only aired his first general election ad blitz in
Trump has reserved nearly $150 million in television ads across 11
states so far for the fall, according to media research companies. To
date, Trump has significantly out-spent Biden on Facebook, Google and on
The new Biden ad reservations, which include $60 million allocated to
digital ads, would exhaust all of the $242 million his campaign reported
having available to spend last month and all but guarantee that the
Trump-Biden showdown will be the most expensive U.S. election in
National polls showing Biden ahead of Trump have given the campaign new
confidence, as did the $282.1 million in cash they and their Democratic
allies collected from donors from April to June, the first time they
out-raised Trump over a full quarter.
The states where Biden will advertise include key swing states such as
Pennsylvania, Michigan and Wisconsin, as well as Republican-leaning
states that the campaign hopes to put in play this fall, such as Arizona
The list reflects the campaign's intent to go "on offense," campaign
manager Jen O'Malley Dillon told reporters. The ads will show Biden as
an empathetic leader, in contrast to his opponent, she added.
[to top of second column]
Democratic presidential candidate and former Vice President Joe
Biden speaks about his plans to combat racial inequality at a
campaign event in Wilmington, Delaware, U.S., July 28, 2020.
"This election is a clear referendum on Donald Trump and his failed
leadership on COVID and also on the economy," she told reporters.
Trump ran an insurgent campaign largely relying on free media
coverage in 2016. But his re-election campaign, which started in
2017, has spent $237 million so far, running attack ads against
Biden even before he clinched his party's nomination. The Republican
Party and other Trump affiliates have spent hundreds of millions
Current ads from the Trump campaign characterize Biden as under the
control of radical left-wing activists.
Both campaigns will compete for the attention of voters stuck at
home because of the coronavirus as the election enters its final
three-month stretch. Biden and a soon-to-be-announced running mate
will accept his party's nomination at a largely virtual convention
in two weeks. The Republican convention will follow the week after.
(Reporting by Trevor Hunnicutt in New York and Joseph Ax in
Princeton, N.J. Editing by Gerry Doyle)
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