Stephen Curry lands TV, film deal with Sony Pictures
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[April 24, 2018]
LOS ANGELES (Reuters) - NBA star
Stephen Curry has signed a multi-year film and television deal with
Sony Pictures Entertainment, the Hollywood studio said on Monday, as
the Golden State Warriors player makes a play to be the latest
athlete to break into entertainment.
The development and production deal will focus on family, faith and
sports-themed projects, and will "extend to opportunities in
partnerships, electronics, gaming and virtual reality," the
Sony-owned studio said in a statement.
"We're thrilled to work alongside Steph to bring his positive,
affirming brand to create content in the scripted and non-scripted
television landscape," Chris Parnell, co-president of the studio's
TV division, said in a statement.
"He's tapping into his drive and creative energy on the court to
expand to horizons off the court and we're honored to be a part of
it," Parnell added.
Neither the financial terms nor the length of the agreement were
Curry, 30, is a two-time NBA Most Valuable Player and one of the
league's most marketable stars on one of its best teams. He earned
an estimated $35 million in endorsements last year with JPMorgan
Chase and Under Armour among his deals, according to Forbes.
"I've been blessed to have this platform and I want to use it to
affect the world positively," Curry said in a statement. "Partnering
with Sony to share inspiring content with a global audience was a
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Golden State Warriors guard Stephen Curry, reacts during the first
half against the Chicago Bulls at the United Center in Chicago,
Illinois, U.S., January 17, 2018. Mandatory Credit: Mike DiNovo-USA
TODAY Sports/File Photo
Curry's production company will be called Unanimous Media. He was
voted the NBA's first unanimous MVP in 2016.
Curry follows the likes of Cleveland Cavaliers star LeBron James
into Hollywood. James' SpringHill Entertainment is most active in
television, producing NBC game show "The Wall" and former Starz
comedy series "Survivor's Remorse."
James also has scripted series in development with Netflix and HBO.
(Reporting by Eric Kelsey; Editing by Tom Brown)
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