Business Spotlight: Joe Ryan Country Financial

[June 27, 2026]  This week, we turn our spotlight to a familiar face on the square. From planning for the financial future to protecting their current assets, Lincoln and Logan County residents have trusted Joe Ryan of Country Financial. He has served the area for 25 years.

Joe began his career after college when Country Financial (then Country Companies) was recommended to him by an insurance industry professional. Since then, he has built his business by becoming a Financial Advisor of Country Trust Bank, a Registered Representative of Country Capital Management Company, and a Country Financial Insurance Agent. Through these designations, Joe can provide financial services such as retirement rollovers and annuities, as well as life, car, home, and umbrella insurance. Joe began his career just down the square at the Farm Bureau building but eventually talked John Guzzardo into converting his current space into an office. This location provides more visibility for his business.

When asked what his favorite things about running a business are, Joe says he enjoys meeting all the different people, helping families prepare for their future, and the freedom to organize his days. He says that the most rewarding part of his business is being able to take care of and help people in the worst time of their lives, whether that is the loss of a loved one or a car crash, but he also enjoys helping his clients in the best times of their lives, like when they are transitioning into retirement.

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As an agent, Joe says the best advice he would give to those starting fresh in the industry is to listen carefully to your clients and show your appreciation for them.

Joe’s office is located at 509 Pulaski St. in Lincoln. For more information or to schedule an appointment, you can visit his website or call (217) 735-4385.

[Joli Boerma Crane]
 

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