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Smart ring maker Oura puts off initial
public offering due to market 'uncertainty'
[September 30, 2026]
NEW YORK (AP) — Smart ring maker Oura Inc. says it is postponing
a planned initial public offering due to market “uncertainty.”
In a Tuesday press release, Oura said it's delaying the IPO “despite
strong demand.”
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Middle school teacher Kate Stoye puts on an Oura ring, a wearable sleep
tracking device, Wednesday, Jan. 7, 2026, in Hiram, Ga. (AP Photo/Emilie
Megnien, file) |
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The
IPO market had a solid start to the year but tailed off in the
third quarter, according to research firm Renaissance Capital.
Concerns about a possible slowdown in spending on artificial
intelligence, the Federal Reserve’s resumption of rate hikes and
a surge in bond yields — making borrowing more expensive — all
played a factor, Renaissance said.
Oura customers use the ring to monitor their health, including
sleep patterns and fitness activity. The company gets the bulk
of its revenue from ring sales, with the rest coming from
subscriptions.
The company approached the IPO with momentum: The introduction
of the Oura Ring 5 helped boost the number of paid members to
5.7 million and the company expects revenue for the fiscal year
ending Wednesday to have grown by 90%.
Oura planned to sell 50 million shares in the IPO between $40
and $44, with nearly three-quarters of them being sold by
current shareholders. At the midpoint of the price range, Oura's
IPO would have given it a market value of $13.5 billion.
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