Saturday Business Spotlight: COUNTRY Financial
[February 28, 2026] If
you are looking for home, auto, farm, life or commercial insurance,
Michelle Bauer COUNTRY Financial located at 211 S. McLean Street in
Lincoln is the perfect destination.
Bauer says,
“COUNTRY Financial is more than an insurance office. I treat you like
family – especially when you need me most. I’m committed to
understanding the needs of each person who walks through the door and
provide them with customized protection for the things that matter most.
My hope is to build relationships with multiple generations of clients
that lead to a foundation of trust insuring their homes, cars, farms,
businesses, and lives. COUNTRY Financial just celebrated 100 years and
I’m proud to be a part of that legacy.”
Bauer has been in
business for 11 Years and all of them have been at her current location
on McLean Street. In 2015, she took over the agency after her father
Charlie Williams retired.
Bauer said, “Working for COUNTRY Financial in Lincoln provided me
several personal and professional opportunities. I was able to continue
to help my community and carry on a legacy of service that my father –
Charlie Williams – had started.”
Part of what Bauer enjoys about her job is “being my own boss with the
support of a great company that provides me and my family an opportunity
to constantly grow and learn, and ultimately I get to directly impact
the lives of my friends, family and community members in a way that is
important to them by providing a sense of security.”
In choosing her
office location, Bauer explained, “the people of Logan County are the
people who directly contribute to my family’s lives. I want to be the
same!”
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Bauer provides
home, auto, farm, life and commercial insurance. The most popular types
of insurance Bauer provides are in the areas of home and auto. She
explained that life insurance is something many people do not realize
she offers.
To Bauer, the
most rewarding part of owning a small business in a small community is
helping the people in the community protect what matters most to them
and knowing that they can count on her in difficult situations.
Bauer is heavily involved in the community as well. “I belong to several
organizations and serve on several boards.” These include serving as
Lincoln Memorial Hospital Board Chair, Land of Lincoln CEO Board Chair,
Treasurer of Logan County Professionals Network, Fundraising Co-Chair of
Lincoln Rotary and being a member of the Knights of Columbus Ladies
Auxiliary.
As a business owner, the advice Bauer would give to someone starting
fresh and hoping to accomplish the same goal is to “know that it isn’t
for the weak – you are often the CEO and janitor. However, the ability
to build a brand, reputation and service that you completely control is
very rewarding.”
Bauer’s COUNTRY Financial office is open from 8 a.m. to 5 p.m. Monday
through Friday. She can also be reached at (217) 735-9705 or by email at
michelle.bauer@countryfinancial.com
[Angela Reiners]
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