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A
lawyer on behalf of the MPA sent Meta Platforms a
cease-and-desist letter asking the tech giant to “immediately
and permanently disassociate its Teen Accounts and AI tools from
the MPA’s rating system.”
Instagram had announced last month that its teen accounts will
be will be restricted to seeing PG-13 content by default. The
Motion Picture Association, which runs the film rating system
that was established nearly 60 years ago, said at the time that
it was not contacted by Meta prior to its announcement.
The MPA says Meta's claims claims that its Teen Accounts will be
“guided by” PG-13 ratings and that its Teen Account content
settings are “generally aligned with movie ratings for ages 13+"
are “false and highly misleading.” The association's movie
ratings, which range from G to NC-17, are done by parents who
watch entire movies and evaluate them to come up with a rating.
“Meta’s attempts to restrict teen content literally cannot be
'guided by' or ‘aligned with’ the MPA’s PG-13 movie rating
because Meta does not follow this curated process," the
association's letter says. "Instead, Meta’s content restrictions
appear to rely heavily on artificial intelligence or other
automated technology measures.”
In a statement, Meta said it updated its teen content policies
to be “closer to PG-13 movie standards— which parents already
know” so parents can better understand what their teens see on
Instagram.
“We know social media isn’t the same as movies, but we made this
change to support parents, and we hope to work with the MPA to
continue bringing families this clarity,” the company said. Meta
added that its intent was never to suggest that it partnered
with the MPA or that the material on Instagram had been rated by
the movie association.
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